fr
fr

I've spent nearly 20 years in advertising

I started as a creative. Then became a creative director. Now I'm a creative strategist. Because I realized the best creative work doesn't start with an idea. It starts with understanding the business. Most creatives wait for the brief. I'd rather write it. That's what I call Creative Intelligence: the ability to read a situation clearly and create with precision. Not creativity for creativity's sake. Creativity that moves the needle.

Act 1:
The creative

Started in the trenches. Ideas, executions, craft. Learned that
good work comes from obsession with detail.

Act 2:
The director

Led teams, shaped visions, won awards. Learned that great work comes from great questions.

Act 3:
The strategist

Moved upstream. From "how does it look" to "why does it exist." Learned that the most creative thing you can do is understand the problem better than anyone else.

21 International
distinctions

Not listed for glory. Listed because they prove that creative intelligence gets results.

21 International
distinctions

Not listed for glory. Listed because they prove that creative intelligence gets results.

Beyond advertising

What I love is creating meaningful ideas and taking them as far as I can. So, when I'm not working in communications, I invest my energy in projects that are very meaningful to me. I invite you to discover them and support them by sharing them or sending me a message.

body of water under sky

The
Mermaid
Squad

I firmly believe that the world would be a better place if feminine energy were further unleashed. That's why I created The Mermaid Squad, a project to empower women through freediving.

website coming soon
a plastic bottle floating in the water

Mother
Nature
Fins

An environmental project that cleans Red Sea plastic and turns it into 100% ocean-recycled diving fins. Because creativity should fix things, not just sell them.

blue labeled plastic bottles
blue labeled plastic bottles
brown turtle in body of water
brown turtle in body of water
website coming soon

Why an octopus?

Nine brains. Eight arms. Infinite adaptability. The octopus is nature's creative strategist. Observing everything, processing in parallel, and always finding a way through.

green abstract photo
→ Let's Talk

Creative Intelligence
starts with
a conversation

Subscribe to The Blind Spot

Brand strategy, creative thinking, and the signals your competitors missed in a newsletter.

info@julienriviezzo.com

Creative intelligence

© 2026 Julien Riviezzo — JR | Creative Intelligence. All rights reserved. Creative Intelligence, Rival Eye, LibrA.I.ry, and The Blind Spot are proprietary names of JR | Creative Intelligence.