Book
Julien

Creative
intelligence
framework

Why 90% of creative effort misses its target

From boardrooms to classrooms, from startups to NGOs, the same pattern repeats: people create first and think later. This talk reveals what the other 10% do differently, and why reading the terrain before making anything is the most creative act there is.

Format: Keynote (45-60 min) or Workshop (half-day)
Location : on site or online

Artificial intelligence
will replace
creatives

How AI changes the game for those
who think before they make

AI won't replace creators. But it will replace creators who skip the reading. This talk shows how creative intelligence, augmented by AI, lets you see further, decide faster, and create with surgical precision.

Format: Keynote (30-45 min) or Panel

Beyond
purpose-whashing

Building brands that mean it

Everyone talks purpose. Few deliver it. This talk dissects what separates authentic purpose brands from the ones just riding the trend and why it matters for business. And it's not just ethics.

Format: Keynote (30-45 min) or Workshop
Location : on site or online

Before
the
brief

The discipline of reading before creating

The brief is not the beginning. It's the middle. This talk explores what happens before: the terrain reading, the translation between worlds, and the restraint to not create until you've understood. For anyone who creates anything that matters.

Format: Workshop (half-day) or Masterclass

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